Jind Fruit Co. packaging, first look at the boxes

The 4lb Summer Nights Cherries export box, flying off the shelves at supermarkets from BC to Ontario, and all the way to India. This smaller export box is printed full colour on white card stock. Click the photos to see a larger version.
850The 4lb Summer Nights Cherries export box, flying off the shelves at supermarkets from BC to Ontario, and all the way to India. This smaller export box is printed full colour on white card stock. Click the photos to see a larger version.

One of the projects I’ve been working on at Tugboat Group since late January of this year is designing and producing an array of deliverables for Jind Fruit Co. Last year Tugboat re-branded the Osoyoos, BC-based fruit grower, designed and built their website, and this year the push has been to get all the packaging designed, printed and delivered to the orchard before the fruit comes off the trees. There’s been a team of us creating the clamshell labels, bags, and many boxes for the complete line of Jind Fruit Co.’s product line which includes Summer Nights™ Cherries, Summer Love™ Peaches, Summer Fling™ Select Fruit (nectarines, apricots, Italian prune plums and grapes) and Summer Breeze™ Apples.

A couple of weeks ago the Summer Nights Cherries samples started arriving at the office, filled with hundreds of pounds of the tasty little things. I quickly shot these pictures on my iPhone and will shoot them better on my real camera later on, but I wanted to share some of these first looks at the new boxes. The old-fashioned looking boxes (the faded looking ones printed on the craft paper stock) were a challenge to print – they are not printed using the standard CMYK inks, but rather using a special technique called ChromaPak, where the images and graphics are split into different colours and use a special ink that’s custom-made to work better with the craft paper. There was a bit of a learning curve to this technique, and each image required special work to make them look like they do. Our printers really had their work cut out for them on these boxes.

We’re pretty stoked on how it all turned out. The other print samples are just starting to come in for some of the other boxes, and you can see some of those below. I’m just finishing up the Summer Breeze Apple boxes so they can go out to the printer this week and be back in time for those apples to start being picked.

You can see the final Jind Fruit Co. packaging designs in my Portfolio section, and you could see the Tugboat Group’s case study here.

Jind Fruit Co. Summer Nights Cherries™ Export box
Stacks of the original shipment of the Summer Nights Cherries™ export box. As part of a targeted PR campaign, boxes of cherries were sent out to hundreds of media outlets, personalities, and a hand-picked list of foodies and bloggers.
Jind Fruit Co. Summer Nights Cherries™ box
The top of the 20lb. Summer Nights Cherries™ bulk box features a large scenic graphic. The cherry bags and clamshells are then shipped inside the beautiful, protective box.
Jind Fruit Co. Summer Nights Cherries™ bags
The Summer Nights Cherries™ bags as seen on the shelves of my local Safeway.
Jind Fruit Co. Summer Love Peaches™ box.
Summer Love Peaches lattice-top box (collapsed down).
Jind Fruit Co. Summer Fling Select Fruit™
Summer Fling Select Fruit™ bulk box top has a large full colour illustration and graphics on the side.
Jind Fruit Co. Summer Fling Select Fruit™ lattice top box.
Summer Fling Select Fruit box with lattice-top.
Jind Fruit Co. Summer Love Peaches™ mis-registration details.
The best part is that on the boxes where there are misregistration issues like we see here, you’re treated to an old-school printing appearance (much like letterpress), almost as if it was meant to look like this — for free!

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