One of the projects I’ve been working on at Tugboat Group since late January of this year is designing and producing an array of deliverables for Jind Fruit Co. Last year Tugboat re-branded the Osoyoos, BC-based fruit grower, designed and built their website, and this year the push has been to get all the packaging designed, printed and delivered to the orchard before the fruit comes off the trees. There’s been a team of us creating the clamshell labels, bags, and many boxes for the complete line of Jind Fruit Co.’s product line which includes Summer Nights™ Cherries, Summer Love™ Peaches, Summer Fling™ Select Fruit (nectarines, apricots, Italian prune plums and grapes) and Summer Breeze™ Apples.
A couple of weeks ago the Summer Nights Cherries samples started arriving at the office, filled with hundreds of pounds of the tasty little things. I quickly shot these pictures on my iPhone and will shoot them better on my real camera later on, but I wanted to share some of these first looks at the new boxes. The old-fashioned looking boxes (the faded looking ones printed on the craft paper stock) were a challenge to print – they are not printed using the standard CMYK inks, but rather using a special technique called ChromaPak, where the images and graphics are split into different colours and use a special ink that’s custom-made to work better with the craft paper. There was a bit of a learning curve to this technique, and each image required special work to make them look like they do. Our printers really had their work cut out for them on these boxes.
We’re pretty stoked on how it all turned out. The other print samples are just starting to come in for some of the other boxes, and you can see some of those below. I’m just finishing up the Summer Breeze Apple boxes so they can go out to the printer this week and be back in time for those apples to start being picked.
You can see the final Jind Fruit Co. packaging designs in my Portfolio section, and you could see the Tugboat Group’s case study here.