Client: Jamieson-Hilts Insurance Brokers
Strategy: Chris Young
Creative Direction: Chris Young
Jamieson-Hilts Insurance Identity
PROJECT DETAILS
Art Direction: Chris Young
Design: Chris Young
Production: Chris Young
Jamieson-Hilts Insurance Brokers of Woodstock, Ontario were looking to update their ageing identity including a complete overhaul of all their collateral, ads, storefront signage and website. Jamieson-Hilts is a well-respected company with its roots going all the way back to 1865.
The operation has always been a family business with the owners taking over from their parents a few years ago. They are forward thinkers and took the opportunity to do evaluate current and future opportunities. The company has been around for a long time and their goal is to change with the times and keep the company current and relevant to today’s consumers.
The Redesign
The redesign was a balancing act; they wanted to be sure that the redesign wouldn’t alienate their loyal and established customer base, yet would be modern enough to resonate with younger client prospects. Commercial Insurance is a large part of their business, so they wanted to ensure their modern look would also be strong enough to stand up to the large, corporate insurance brokers in the competitive Southern Ontario market.
Results
Jamieson-Hilts is enjoying their updated branding and looking forward to an office redesign that takes its cues from this new look next Spring.
See also the Jamieson-Hilts Insurance website.
All work copyright Jamieson-Hilts Insurance Brokers.