Jamieson-Hilts Insurance Identity

PROJECT DETAILS

Client: Jamieson-Hilts Insurance Brokers
Strategy: Chris Young
Creative Direction: Chris Young

Art Direction: Chris Young
Design: Chris Young
Production: Chris Young

Jamieson-Hilts Insurance Brokers of Woodstock, Ontario were looking to update their ageing identity including a complete overhaul of all their collateral, ads, storefront signage and website. Jamieson-Hilts is a well-respected company with its roots going all the way back to 1865.

The operation has always been a family business with the owners taking over from their parents a few years ago. They are forward thinkers and took the opportunity to do evaluate current and future opportunities. The company has been around for a long time and their goal is to change with the times and keep the company current and relevant to today’s consumers.

The Redesign

The redesign was a balancing act; they wanted to be sure that the redesign wouldn’t alienate their loyal and established customer base, yet would be modern enough to resonate with younger client prospects. Commercial Insurance is a large part of their business, so they wanted to ensure their modern look would also be strong enough to stand up to the large, corporate insurance brokers in the competitive Southern Ontario market.

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Jamieson-Hilts business cards with notepads.

The reverse version of the logo on Warm Grey 11 appears on the back of the business card for more impact.

Jamieson-Hilts stationery package overview with the letterhead, envelope and business cards.
Jamieson-Hilts stationery package overview with the letterhead, envelope and business cards.

The logo as it appears on the brand new website.
The logo as it appears on the brand new website. See below for a link to that project.

Jamieson-Hilts Insurance full-page magazine ad.
Jamieson-Hilts Insurance full-page magazine ad.

Jamieson-Hilts signage features overhead lighting with vinyl-cut artwork on the overhead signs, front door and windows.

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Front door and window details.

All the variations of the Jamieson-Hilts Insurance logo; vertical and horizontal, with and without taglines, and the positive and reversed out versions makes for a complete package.
All the variations of the Jamieson-Hilts Insurance logo; vertical and horizontal, with and without taglines, and the positive and reversed out versions make for a complete package.

Dozens of sketches of the JH letter combinations were explored until the right feeling was conveyed.
Dozens of sketches of the JH letter combinations were explored until the right one was found.
A few of the final colour explorations for the Jamieson-Hilts logo concepts.
Some of the final colour explorations for the logo; they ultimately chose the warm grey/orange version.
A sidebar ad on the website links you through to home insurance information. These ads will rotate with the seasons to bring relevant information to the foreground.
A sidebar ad on the website links you through to home insurance information. These ads will rotate with the seasons to bring relevant information to the foreground.

Results

Jamieson-Hilts is enjoying their updated branding and looking forward to an office redesign that takes its cues from this new look next Spring.

See also the Jamieson-Hilts Insurance website.

All work copyright Jamieson-Hilts Insurance Brokers.

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