Client: Jamieson-Hilts Insurance
Creative Direction: Chris Young
Art Direction: Chris Young
Jamieson-Hilts Insurance Website
Jamieson-Hilts Insurance Brokers were looking to update their aging identity including a complete overhaul of all their collateral, ads, storefront signage and website. Jamieson-Hilts is a well respected company with it’s roots going all the way back to 1865.
The operation has always been a family business with the current owners taking over from their parents a few years ago. They are forward thinkers and took the opportunity to do evaluate current and future opportunities. The company has been around for a long time and their goal is to change with the times and keep the company current and relevant to today’s consumers.
Their old website was in need of replacing; it didn’t work in the mobile environment and wasn’t easy to update, and thus the content went stale. They wanted to easily and quickly update the website, share insurance tips and relevant information, and then get that out to their people via social channels like Facebook and Google+. Their website needs were simple compared to many of the projects I’ve worked on, but they wanted it to be consistent with their bold new look.
Commercial Insurance is a large part of their business, so they wanted to ensure their modern look would also be strong enough to stand up to the larger, corporate insurance brokers in the competitive Southern Ontario market.
Custom photography of the owners and staff was shot to highlight the people who make Jamison-Hilts stand out – the people you see on the website are the people you’ll work with at their office. Personalized customer service is paramount in everything Jamieson-Hilts does.
Working with a digital strategist and writer to help their marketing team with content creation, multiple tips and information pages were put together to make sure the content was in place so that I could help style it to fit the website.
The website includes application forms to get your insurance needs reviewed prior to sitting down and meeting with your service representative.
See also the Jamieson-Hilts Insurance Identity.
All work copyright Jamieson-Hilts Insurance and their respective owners.