Client: Jind Fruit Co.
Strategy: Tugboat Group
Creative Direction: Tugboat Group
Jind Fruit Co. Branded Go Kart
PROJECT DETAILS
Art Direction: Tugboat Group / Chris Young
Design: Chris Young
Production: Chris Young
Work completed while employed at Tugboat Group.
Jind Fruit Co. is a 3rd-generation independent fruit grower in Osoyoos, BC looking to continue it’s rebranding effort with a full-range of complimentary product packaging.
A vintage look and feel for the Jind Fruit brand had already been established through earlier work. This new packaging continued to refine those summer themes; summer nights, summer love, and summer flings. This vintage feel would be a little softer, more romantic– confident, but not trying to hard.
It’s not every day you get to do a fun job like this go-kart… Jind Fruit wanted to do some low-key local advertising in their hometown of Osoyoos, BC– and what better way to get delicious fruit into people’s minds than when they’re watching the go-karts at Rattlesnake Canyon amusement park? This juicy-looking go-kart really lives up to Jind Fruit’s What Summer Tastes Like™ tagline. Jind Fruit branded graphics appear on the bonnet, sides and rear spoiler. The go-kart is one small part of Jind Fruit’s re-branding, including a new logo, stationery, website, complete packaging line and collateral like the Buyers Guide.
See also Jind Fruit Packaging and Jind Fruit Buyer’s Guide.
All work copyright Jind Fruit Co.
