{"id":1897,"date":"2012-08-08T22:50:29","date_gmt":"2012-08-09T05:50:29","guid":{"rendered":"https:\/\/chrisyoungdesign.com\/portfolio\/?p=1897"},"modified":"2021-12-11T15:53:43","modified_gmt":"2021-12-11T23:53:43","slug":"jind-fruit-co-packaging-first-look","status":"publish","type":"post","link":"https:\/\/www.chrisyoungdesign.com\/portfolio\/jind-fruit-co-packaging-first-look\/","title":{"rendered":"Jind Fruit Co. packaging, first look at the boxes"},"content":{"rendered":"<figure id=\"attachment_1963\" aria-describedby=\"caption-attachment-1963\" style=\"width: 905px\" class=\"wp-caption alignnone\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"wp-image-1963 size-full\" src=\"https:\/\/i0.wp.com\/www.chrisyoungdesign.com\/portfolio\/wp-content\/uploads\/2013\/02\/jind-summer-nights-cherries-export-box-09-hg-e1404950587145.jpg?resize=905%2C540&#038;ssl=1\" alt=\"The Summer Nights Cherries 4.4lb 'retail' box was designed to be exported, showcasing Canadian quality. It needed to be more vibrant than the existing cherry boxes. These were offset printed on white stock, and laminated onto paperboard. I didn't design this box, but is a spinoff of the original cherry boxes to keep Jind's unified look.\" width=\"905\" height=\"540\" srcset=\"https:\/\/i0.wp.com\/www.chrisyoungdesign.com\/portfolio\/wp-content\/uploads\/2013\/02\/jind-summer-nights-cherries-export-box-09-hg-e1404950587145.jpg?w=905&amp;ssl=1 905w, https:\/\/i0.wp.com\/www.chrisyoungdesign.com\/portfolio\/wp-content\/uploads\/2013\/02\/jind-summer-nights-cherries-export-box-09-hg-e1404950587145.jpg?resize=592%2C353&amp;ssl=1 592w\" sizes=\"auto, (max-width: 905px) 100vw, 905px\" \/><figcaption id=\"caption-attachment-1963\" class=\"wp-caption-text\">The 4lb Summer Nights Cherries export box, flying off the shelves at supermarkets from BC to Ontario, and all the way to India. This smaller export box is printed full colour on white card stock. Click the photos to see a larger version.<\/figcaption><\/figure>\n<p>One of the projects I\u2019ve been working on at\u00a0<a href=\"http:\/\/www.tugboatgroup.com\" target=\"_blank\" rel=\"noopener\">Tugboat Group<\/a>\u00a0since late January of this year is designing and producing an array of deliverables for\u00a0<strong>Jind Fruit Co.<\/strong>\u00a0Last year\u00a0Tugboat re-branded\u00a0the Osoyoos, BC-based fruit grower, designed and built their website, and this year the push has been to get all the packaging designed, printed and delivered to the orchard before the fruit comes off the trees. There\u2019s been a team of us creating the clamshell labels, bags, and many boxes for the complete line of Jind Fruit Co.\u2019s product line which includes\u00a0<strong>Summer Nights&#x2122; Cherries<\/strong>,\u00a0<strong>Summer Love&#x2122; Peaches<\/strong>,\u00a0<strong>Summer Fling&#x2122; Select Fruit<\/strong>\u00a0(nectarines, apricots, Italian prune plums and grapes) and\u00a0<strong>Summer Breeze&#x2122; Apples<\/strong>.<\/p>\n<p>A couple of weeks ago the\u00a0<strong>Summer Nights Cherries<\/strong>\u00a0samples started arriving at the office, filled with hundreds of pounds of the tasty little things. I quickly shot these pictures on my iPhone and will shoot them better on my real camera later on, but I wanted to share some of these first looks at the new boxes. The old-fashioned looking boxes (the faded looking ones printed on the craft paper stock) were\u00a0a challenge to print \u2013 they are not printed using the standard CMYK inks, but rather using a special technique called ChromaPak, where the images and graphics are split into different colours and use a special ink that\u2019s custom-made to work better with the craft paper. There was a bit of a learning curve to this technique, and each image required special work to make them look like they do. Our printers really had their work cut out for them on these boxes.<\/p>\n<p>We\u2019re pretty stoked about how it all turned out. The other print samples are just starting to come in for some of the other boxes, and you can see some of those below. I\u2019m just finishing up the Summer Breeze Apple boxes so they can go out to the printer this week and be back in time for those apples to start being picked.<\/p>\n<p>You can see the final\u00a0<a href=\"https:\/\/www.chrisyoungdesign.com\/portfolio\/portfolio\/jind-fruit-co-packaging\/\">Jind Fruit Co. packaging designs in my Portfolio section<\/a>.<\/p>\n<figure id=\"attachment_1904\" aria-describedby=\"caption-attachment-1904\" style=\"width: 900px\" class=\"wp-caption alignnone\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"wp-image-1904 size-full\" src=\"https:\/\/i0.wp.com\/www.chrisyoungdesign.com\/portfolio\/wp-content\/uploads\/2012\/08\/jind-summer-nights-cherries-export-boxes-6713-lg.jpg?resize=900%2C506&#038;ssl=1\" alt=\"Stacks of the original shipment of the Summer Nights\u00e2\u201e\u00a2 Cherries export box. As part of a targeted PR campaign, boxes of cherries were sent out to hundreds of media outlets, personalities, and a hand-picked list of foodies and bloggers.\" width=\"900\" height=\"506\" \/><figcaption id=\"caption-attachment-1904\" class=\"wp-caption-text\">Stacks of the original shipment of the Summer Nights Cherries&#x2122; export box. As part of a targeted PR campaign, boxes of cherries were sent out to hundreds of media outlets, personalities, and a hand-picked list of foodies and bloggers.<\/figcaption><\/figure>\n<figure id=\"attachment_1903\" aria-describedby=\"caption-attachment-1903\" style=\"width: 900px\" class=\"wp-caption alignnone\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"wp-image-1903 size-full\" src=\"https:\/\/i0.wp.com\/www.chrisyoungdesign.com\/portfolio\/wp-content\/uploads\/2012\/08\/jind-summer-nights-cherries-bulk-box-6717-lg.jpg?resize=900%2C675&#038;ssl=1\" alt=\"Jind Fruit Co. Summer Nights Cherries box\" width=\"900\" height=\"675\" \/><figcaption id=\"caption-attachment-1903\" class=\"wp-caption-text\">The top of the 20lb. Summer Nights Cherries&#x2122; bulk box features a large scenic graphic. The cherry bags and clamshells are then shipped inside the beautiful, protective box.<\/figcaption><\/figure>\n<figure id=\"attachment_1905\" aria-describedby=\"caption-attachment-1905\" style=\"width: 525px\" class=\"wp-caption alignnone\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"wp-image-1905 size-full\" src=\"https:\/\/i0.wp.com\/www.chrisyoungdesign.com\/portfolio\/wp-content\/uploads\/2012\/08\/jind-summer-nights-cherries-bags-Safeway-6975.jpg?resize=525%2C700&#038;ssl=1\" alt=\"The Summer Nights Cherries bags as seen on the shelves of my local Safeway.\" width=\"525\" height=\"700\" \/><figcaption id=\"caption-attachment-1905\" class=\"wp-caption-text\">The Summer Nights Cherries&#x2122; bags as seen on the shelves of my local Safeway.<\/figcaption><\/figure>\n<figure id=\"attachment_1901\" aria-describedby=\"caption-attachment-1901\" style=\"width: 900px\" class=\"wp-caption alignnone\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"wp-image-1901 size-full\" src=\"https:\/\/i0.wp.com\/www.chrisyoungdesign.com\/portfolio\/wp-content\/uploads\/2012\/08\/jind-summer-love-peaches-lattice-top-box-6947-lg.jpg?resize=900%2C675&#038;ssl=1\" alt=\"Jind Fruit Co. Summer Love Peaches box.\" width=\"900\" height=\"675\" \/><figcaption id=\"caption-attachment-1901\" class=\"wp-caption-text\">Summer Love Peaches lattice-top box (collapsed down).<\/figcaption><\/figure>\n<figure id=\"attachment_1899\" aria-describedby=\"caption-attachment-1899\" style=\"width: 900px\" class=\"wp-caption alignnone\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"wp-image-1899 size-full\" src=\"https:\/\/i0.wp.com\/www.chrisyoungdesign.com\/portfolio\/wp-content\/uploads\/2012\/08\/jind-summer-fling-bulk-box-6945-lg.jpg?resize=900%2C675&#038;ssl=1\" alt=\"Jind Fruit Co. Summer Fling Select Fruit\" width=\"900\" height=\"675\" \/><figcaption id=\"caption-attachment-1899\" class=\"wp-caption-text\">Summer Fling Select Fruit&#x2122; bulk box top has a large full-colour illustration and graphics on the side.<\/figcaption><\/figure>\n<figure id=\"attachment_1900\" aria-describedby=\"caption-attachment-1900\" style=\"width: 900px\" class=\"wp-caption alignnone\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"wp-image-1900 size-full\" src=\"https:\/\/i0.wp.com\/www.chrisyoungdesign.com\/portfolio\/wp-content\/uploads\/2012\/08\/jind-summer-fling-lattice-top-box-6953-lg.jpg?resize=900%2C675&#038;ssl=1\" alt=\"Jind Fruit Co. Summer Fling Select Fruit lattice top box.\" width=\"900\" height=\"675\" \/><figcaption id=\"caption-attachment-1900\" class=\"wp-caption-text\">Summer Fling Select Fruit box with lattice-top.<\/figcaption><\/figure>\n<figure id=\"attachment_1902\" aria-describedby=\"caption-attachment-1902\" style=\"width: 900px\" class=\"wp-caption alignnone\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"wp-image-1902 size-full\" src=\"https:\/\/i0.wp.com\/www.chrisyoungdesign.com\/portfolio\/wp-content\/uploads\/2012\/08\/jind-summer-love-peaches-misregistration-logo-6956-lg.jpg?resize=900%2C675&#038;ssl=1\" alt=\"On boxes where there are mis-registration issues, like we see here, you're treated to an old-school printing appearance (much like letterpress), almost as if it was meant to look like this \u2013 for free!\" width=\"900\" height=\"675\" \/><figcaption id=\"caption-attachment-1902\" class=\"wp-caption-text\">The best part is that on the boxes where there are misregistration issues like we see here, you\u2019re treated to an old-school printing appearance (much like letterpress), almost as if it was meant to look like this \u2013 for free!<\/figcaption><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>One of the projects I\u2019ve been working on at\u00a0Tugboat Group\u00a0since late January of this year is designing and producing an array of deliverables for\u00a0Jind Fruit Co.\u00a0Last year\u00a0Tugboat re-branded\u00a0the Osoyoos, BC-based fruit grower, designed and built their website, and this year the push has been to get all the packaging designed, printed and delivered to the&#8230;<\/p>\n","protected":false},"author":2,"featured_media":1904,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[90,7],"tags":[279,327,280,224],"class_list":["post-1897","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-photography","tag-jind-fruit-co","tag-portfolio-packaging","tag-summer","tag-tugboat-group"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.1 (Yoast SEO v28.1) - 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