Metro Jam BMX Contest Series

PROJECT DETAILS

Creative Direction: Chris Young
Art Direction: Chris Young

Design: Chris Young (unless noted otherwise)
Production: Chris Young (unless noted otherwise)

The Metro Jam BMX contest series was one of the most anticipated professional contest events of the calendar year, drawing the world’s top professional BMX riders. The Metro Jam was most proud of pulling in pro riders that had shied away from contests once the large TV contests like the X-Games had tarnished the competitive scene for the most core riders.

I oversaw the entire Metro Jam BMX contest series, from conception to logo(s) creation, doing the ads, website, writing copy and press releases right through to running the actual event. We’d change up the logo and look every couple of years to keep the look fresh. The Metro Jam contest series ran annually in both Toronto and Vancouver from 2001-2006, and in 2007 we took the contest to Singapore for the RushHD television channel.

2004 Vancouver Metro Jam ad published in RideBMX Magazine, featuring Gary Young.

2004 Vancouver Metro Jam contest bus shelter ad featuring Gary Young.
2004 Vancouver Metro Jam contest bus shelter ad featuring Gary Young.

2004 Vancouver Metro Jam ad published in RideBMX Magazine, featuring Dustin Guenther.
2004 Vancouver Metro Jam ad published in RideBMX Magazine, featuring Dustin Guenther.

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2004 Vancouver Metro Jam 4″ x 6″ postcards featuring Gary Young.

2004 Vancouver Metro Jam 4" x 6" postcards, featuring Dustin Guenther.
2004 Vancouver Metro Jam 4″ x 6″ postcards featuring Dustin Guenther.

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2004 Toronto Metro Jam ad published in RideBMX Magazine, featuring Justin Inman.

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2006 Toronto Metro Jam ad published in RideBMX Magazine, featuring Josh Harrington.

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2006 Toronto Metro Jam ad published in the print version of Dose, a nation-wide tabloid magazine, as part of a sponsorship package.

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2005 Vancouver Metro Jam ad published in RideBMX Magazine, featuring Bruce Crisman.

Promotion 4" x 6" postcards for the 2005 Vancouver Metro Jam.
Promotion 4″ x 6″ postcards for the 2005 Vancouver Metro Jam.


Props Video Magazine extended coverage of our 2005 Toronto Metro Jam.

All work copyright World Bicycle Sports, Props Visual and their respective owners.

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