Art Direction: Chris Young Design: Chris Young For this project I designed everything from the ground up. It was the first DVD I’d ever done, so there was lots to learn, particularly when it came to the DVD menus. This was the first DVD in the industry to take advantage of translucent plastic jewel case, so it […]

Art Direction: Chris Young Design: Chris Young DVD menus for The MacNeil Video include the main intro screen, section by rider screen, bonus screens including a bails/wipeouts section and slide show of team photos. The slide show was a lot more work that we ever counted on, as we choreographed it to work with the music, as opposed […]

Art Direction and Design: Chris Young A selection of miscellaneous posters collected together. MacNeil Bikes — Oversized poster showcasing the 2001/2002 MacNeil/SoBe World Pro Team. Handed out at autograph sessions during in-shop and skatepark tours across the US and Canada. MacNeil Bikes — The MacNeil Video posters for premieres around the world – Portugal, England, Taipei, […]

DVD Jewel Box Art Direction/Design: Chris Young Photoshop Production: Chris Young Using the original photo of the stack of video tapes and film rolls, I wanted to make the stack look a little beefier to really emphasize how much filming went into the production of this video. The tape stack became a major component of the DVD jewel box […]

Art Direction: Chris Young Design: Chris Young This dimensional mock-up illustration of The MacNeil Video DVD Jewel Box was created for promotions for the release of the DVD, both online and print. Mock-up was assembled in Photoshop. See also The MacNeil Video DVD packaging, MacNeil Bikes 2007 Catalogue and MacNeil Bikes ads. See all projects tagged […]

Art Direction and Design: Chris Young Stickers and sticker packs are a major component of action sports marketing. Just ask any kid at a skatepark demo if they want a sticker, and just sit back and watch them lose their shit… Sticker packs usually pretty fun to work on even if you only get a couple of hours to come […]

Art Direction and Design: Chris Young The MacNeil Video posters and postcards for the worldwide premieres happening in Portugal, England, Vancouver, Austin and Taipei. Designed to conform with The MacNeil Video look and feel, which spanned the entire project. See also The MacNeil Video DVD packaging, and MacNeil Bikes ads. See all projects tagged with ‘MacNeil […]