Regular Posts Tagged ‘Stationery’
6th Mar 2012 | Posted in: Featured, Highlighted, Identities, Portfolio 0
Jamieson-Hilts Insurance Identity

Jamieson-Hilts Insurance Brokers of Woodstock, Ontario were looking to update their aging identity including a complete overhaul of all their collateral, ads, storefront and website. Jamieson-Hilts is a well respected company with it’s roots going all the way back to 1865. The operation has always been a family business with the current owners taking over from their parents a few years ago. They are forward thinkers and took the opportunity to do evaluate current and future opportunities. The company has been around for a long time and their goal is to change with the times and keep the company current and relevant to today’s consumers.

6th Sep 2011 | Posted in: Identities, Portfolio 0
Little Pumpkins Logo

Identity for Little Pumpkins, a start-up baby store in Calgary, Alberta serving their market with a classy and approachable look. Three logos were presented to the client as pencil sketches, then moving along to the next step, the illustration was tightened up digitally and colour variations were edited down to our three selections for approval of ‘the one’.

4th Jun 2010 | Posted in: Identities, Portfolio 0
Lancaster Mall Identity

Lancaster Mall in Saint John, New Brunswick under went a $13-million floor-to-ceiling face-lift, and was looking to shed it’s aging logo along with the mall’s tired appearance. Their marketing team was looking for something fresh that would resonance with the younger generation on Saint John’s west side, without alienating it’s established customer base that has been loyally shopping there for over thirty years.

They were looking for guidance to steer them through the uncharted waters of establishing this new identity, website, direct mail, ads and promotions leading up to the grand re-opening party. All of these components came together within a three month time-line to for their grand re-opening.

All work © 2012 Chris Young Design unless noted otherwise. All rights reserved.