Art Direction: Chris Young Design: Harrison Boyce, Chris Young The 2007 MacNeil Bikes catalogue is a double-sided oversized fold-out poster. I oversaw the production, and worked on many of the product elements on the backside. Shown are the front and back of the poster, and some details views of the products. The products ‘colour chips’ are close-ups of […]

Art Direction: Chris Young Design: Harrison Boyce, Chris Young Production: Chris Young, Harrison Boyce The 2006 MacNeil Bikes catalogue is the catalogue that almost didn’t happen (see my notes below for more on that). I oversaw the art direction, design, production and writing of this catalogue, and turned it around at a record pace. Juggling content coming […]

Art Direction: Chris Young Design: Harrison Boyce Production: Chris Young, Harrison Boyce Oversaw the art direction, design, photography, production and writing of the catalogue, which showcases all the newest product offerings, an overview of the team, tech specs and distributor info. See also MacNeil Bikes 2007 Catalogue and MacNeil Bikes ads. See all projects tagged […]

Art Direction/Design: Chris Young The Pivotal identity came about because of the need to differentiate a new product in the BMX seat (aka ‘saddle’) marketplace. This new concept for affixing a seat and seat post was new, and needed to be defined not just as a new technology, but also as it’s own brand. Invented by Darcy Saccucci and Jay […]

Art Direction and Design: Chris Young Ads for MacNeil Bikes, and the MacNeil/SoBe Pro Team, which appeared in about a dozen magazines worldwide. See also MacNeil Bikes 2007 Catalogue and The MacNeil Video DVD packaging. See all projects tagged with ‘MacNeil Bikes’.

Art Direction: Chris Young Design: Chris Young For this project I designed everything from the ground up. It was the first DVD I’d ever done, so there was lots to learn, particularly when it came to the DVD menus. This was the first DVD in the industry to take advantage of translucent plastic jewel case, so it […]

Art Direction: Chris Young Design: Harrison Boyce ‘San to Van’ is a road-trip video following the MacNeil Bikes pro team’s tour from San Diego, CA to Vancouver, BC. With injuries plaguing most of the team during the trip, and members flying in and out at different points, this video showcases the fun, friendship, and frustration that […]

Art Direction and Design: Chris Young/Harrison Boyce Updates: Chris Young/Harrison Boyce Product Photos/Writing: Chris Young Working at MacNeil Bikes/World Bicycle Sports was the Swiss army knife of all jobs. You really had to be good at all kinds of things, because we had to do it all ourselves, and do it quickly and as inexpensive […]

Art Direction: Chris Young Design: Chris Young DVD menus for The MacNeil Video include the main intro screen, section by rider screen, bonus screens including a bails/wipeouts section and slide show of team photos. The slide show was a lot more work that we ever counted on, as we choreographed it to work with the music, as opposed […]

Art Direction and Design: Chris Young Oversized poster showcasing the 2001/2002 MacNeil/SoBe World Pro Team. Handed out at autograph sessions during several in-shop and skatepark tours across the US and Canada. See also MacNeil Bikes 2007 Catalogue and MacNeil Bikes ads. See all projects tagged with ‘MacNeil Bikes’.