Creative Direction: Tugboat Group Art Direction/Design: Chris Young Identity for Little Pumpkins, a start-up baby store in Calgary, Alberta serving their market with a classy and approachable look. Three logos were presented to the client as pencil sketches, then moving along to the next step, the illustration was tightened up digitally and colour variations were [...]
Creative Direction: Coercion Design Art Direction and Design: Chris Young Intracorp’s corporate website was starting to show it’s age, it had been more than six or seven years since it’s original launch. They were looking for a clean, slick, and much more content-rich site than their old one. They wanted to really showcase their history [...]
Art Direction/Design: Chris Young Lancaster Mall in Saint John, New Brunswick under went a $13-million floor-to-ceiling face-lift, and was looking to shed it’s aging logo along with the mall’s tired appearance. Their marketing team was looking for something fresh that would resonance with the younger generation on Saint John’s west side, without alienating it’s established customer base [...]
Art Direction and Design: Chris Young Website for Lancaster Mall in Saint John, New Brunswick. The entire mall identity was updated from the ground up. You can learn more about the mall’s identity refresh here. The website was built in WordPress to meet the mall’s modest budget and so that the mall staff could continue [...]
Art Direction and Design: Chris Young For the 2011 Lancaster Mall print ads, a concentrated emphasis is placed on community news awareness, and so these ads are more content-heavy than your trendy fashion-based ads that other malls might use. Lancaster Mall is on Saint John, New Brunswick’s west side – a polar opposite to any [...]
Creative Direction: Coercion Design Art Direction and Design: Chris Young Website for The Salient Group’s Paris Annex development on West Hastings Street in downtown Vancouver. The Paris Annex is the modern sister-building to the Paris Block building, an early-era restored heritage building that sits directly beside it to the west. The Annex’s website was based off [...]
Art Direction/Design: Chris Young The Pivotal identity came about because of the need to differentiate a new product in the BMX seat (aka ‘saddle’) marketplace. This new concept for affixing a seat and seat post was new, and needed to be defined not just as a new technology, but also as it’s own brand. Invented [...]
Art Direction: Coercion Design Design: Chris Young One of western Canada’s largest real estate developers, Intracorp was looking to refresh it’s logo for a better online presentation. It’s original logo, which is still in use on printed collateral and most other uses just doesn’t translate well to the screen because of the chamfered rule element [...]
