Regular Posts Tagged ‘Logo-Identity Design’
5th Nov 2015 | Posted in: Featured, Highlighted, Identities, Portfolio 0
Gardens British Columbia Identity

New identity for tourism-based organization Gardens British Columbia. In addition to their new identity, I also designed a brand standards guide, brochures/rack cards and a robust new website that focuses on the diversity and beauty across British Columbia’s gardens with tourists as the primary audience and locals as a secondary audience. You can see more of the Gardens BC website here.

Working with Destination BC, the group completed an internal brand strategy to guide the rebranding process. Gardens BC’s marketing committee members include marketing and communications people from the world-famous The Butchart Gardens, Dr Sun Yat-Sen Classical Chinese Garden, and UBC Botanical Garden, so it was great to be working with such a diverse mix of people who really know their market.


6th Sep 2011 | Posted in: Identities, Portfolio 0
Little Pumpkins Logo

Identity for Little Pumpkins, a start-up baby store in Calgary, Alberta serving their market with a classy and approachable look. Three logos were presented to the client as pencil sketches, then moving along to the next step, the illustration was tightened up digitally and colour variations were edited down to our three selections for approval of ‘the one’.


4th Jun 2010 | Posted in: Digital, Portfolio, Websites 0
Intracorp Canada Corporate Website

Intracorp’s corporate website was starting to show it’s age, it had been more than six or seven years since it’s original launch. They were looking for a clean, slick, and much more content-rich site than their old one. They wanted to really showcase their history and reputation of building exceptional homes and buildings in a very simple, at-a-glance way.


4th Jun 2010 | Posted in: Identities, Portfolio 0
Lancaster Mall Identity

Lancaster Mall in Saint John, New Brunswick under went a $13-million floor-to-ceiling face-lift, and was looking to shed it’s aging logo along with the mall’s tired appearance. Their marketing team was looking for something fresh that would resonance with the younger generation on Saint John’s west side, without alienating it’s established customer base that has been loyally shopping there for over thirty years.

They were looking for guidance to steer them through the uncharted waters of establishing this new identity, website, direct mail, ads and promotions leading up to the grand re-opening party. All of these components came together within a three month time-line to for their grand re-opening.


4th Jun 2010 | Posted in: Digital, Portfolio, Websites 0
Lancaster Mall Website

Website for the Lancaster Mall in Saint John, New Brunswick. As part of the mall’s identity update that I designed, I produced this new website on a modest budget using the WordPress CMS so that would be easy for them to update.


4th Jun 2010 | Posted in: Blog 0
Lancaster Mall Ads

For the 2011 Lancaster Mall print ads, a concentrated emphasis is placed on community news awareness, and so these ads are more content-heavy than your trendy fashion-based ads that other malls might use. Lancaster Mall is on Saint John, New Brunswick’s west side – a polar opposite to any of the lower mainland’s leading malls, and so the approach used is much different. The ads appear in the River Valley News, a monthly publish newspaper, with a more mature reader base, which is exactly who we’re speaking to in these ads. These are the loyal customers that have shopped at the mall for the past 30 years. The ads are split up into different areas showcasing the latest mall news, an ‘in the community’ column, as well as a Savings Zone showcasing some of the sales and specials taking place at the mall. For the ads leading up to the 2011 holiday season, we showcased the many events that would be taking place at the mall including crafts, home-made baking sales and the Music in the Mall events.


4th Jun 2010 | Posted in: Blog, Websites 0
Salient Group Paris Annex Website

Website for The Sali­ent Group’s Paris Annex devel­op­ment on West Hast­ings Street in down­town Van­couver. The Paris Annex is the mod­ern sis­ter-build­ing to the Paris Block build­ing, an early-era restored her­it­age build­ing that sits dir­ectly beside it to the west. The Annex’s website was based off of the Paris Block’s to keep tight integration between the two developments, and showcases the features of this heritage loft conversion, the neighbourhood, floorplans and a gallery of the area.


4th Jun 2010 | Posted in: Identities, Portfolio 0
Pivotal Logo

The Pivotal identity came about because of the need to differentiate a new product in the BMX seat (aka ‘saddle’) marketplace. This new concept for affixing a seat and seat post was new, and needed to be defined not just as a new technology, but also as it’s own brand.


All work © 2012 Chris Young Design unless noted otherwise. All rights reserved.