Regular Posts Tagged ‘Gardens British Columbia’
5th Nov 2015 | Posted in: Featured, Highlighted, Identities, Portfolio 0
Gardens British Columbia Identity

New identity for tourism-based organization Gardens British Columbia. In addition to their new identity, I also designed a brand standards guide, brochures/rack cards and a robust new website that focuses on the diversity and beauty across British Columbia’s gardens with tourists as the primary audience and locals as a secondary audience. You can see more of the Gardens BC website here.

Working with Destination BC, the group completed an internal brand strategy to guide the rebranding process. Gardens BC’s marketing committee members include marketing and communications people from the world-famous The Butchart Gardens, Dr Sun Yat-Sen Classical Chinese Garden, and UBC Botanical Garden, so it was great to be working with such a diverse mix of people who really know their market.


4th Nov 2015 | Posted in: Digital, Featured, Highlighted, Portfolio, Websites 0
Gardens British Columbia Website

Gardens BC was looking to launch a robust website featuring their new look. The site’s primary objective is to showcase the diversity and beauty of the province’s gardens, the primary audience is tourists with a secondary audience of local residents.

The fully-responsive website incorporates a province-wide garden directory with planned trips with their Member Gardens at the forefront. The website brings together top-tier tourism destinations such as The Butchart Gardens in Victoria, Dr Sun Yat-Sen Classical Chinese Garden in Vancouver, as well as featured partners including Communities in Bloom; which work with communities beautifying public spaces in cities and towns across Canada.

Each member and partner garden has a feature page that provides general information, photos, video, contact info, and social channels. The site also features Events and News sections to showcase seasonal highlights, awards, breaking news and upcoming events.


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