Art Direction: Chris Young Design: Chris Young For this project I designed everything from the ground up. It was the first DVD I’d ever done, so there was lots to learn, particularly when it came to the DVD menus. This was the first DVD in the industry to take advantage of translucent plastic jewel case, so it […]

Art Direction: Chris Young Design: Harrison Boyce ‘San to Van’ is a road-trip video following the MacNeil Bikes pro team’s tour from San Diego, CA to Vancouver, BC. With injuries plaguing most of the team during the trip, and members flying in and out at different points, this video showcases the fun, friendship, and frustration that […]

Art Direction: Chris Young Design: Chris Young DVD menus for The MacNeil Video include the main intro screen, section by rider screen, bonus screens including a bails/wipeouts section and slide show of team photos. The slide show was a lot more work that we ever counted on, as we choreographed it to work with the music, as opposed […]

DVD Jewel Box Art Direction/Design: Chris Young Photoshop Production: Chris Young Using the original photo of the stack of video tapes and film rolls, I wanted to make the stack look a little beefier to really emphasize how much filming went into the production of this video. The tape stack became a major component of the DVD jewel box […]

Art Direction: Chris Young Design: Chris Young This dimensional mock-up illustration of The MacNeil Video DVD Jewel Box was created for promotions for the release of the DVD, both online and print. Mock-up was assembled in Photoshop. See also The MacNeil Video DVD packaging, MacNeil Bikes 2007 Catalogue and MacNeil Bikes ads. See all projects tagged […]