Photo shot by Paul at MuffinAndPedal.com. Click the photo to see a larger version. A riding photo of me shot last weekend at Ron Mercer’s backyard slice of heaven, The Woodyard. Pretty stoked on how this one-footer over the hip turned out. This was shot at the end of a long riding day, the ramp was starting […]
updated: August 26, 2010 — link to part 2 added A little while back Bob Kronbauer from VancouverIsAwesome.com hit me up to see if I’d be interested in contributing a short series about the Vanier Park Dirt Jumps – something that could explain a bit of the process that happens behind-the-scenes of getting a project like that to become […]
Art Direction: Chris Young Design: Harrison Boyce, Chris Young The 2007 MacNeil Bikes catalogue is a double-sided oversized fold-out poster. I oversaw the production, and worked on many of the product elements on the backside. Shown are the front and back of the poster, and some details views of the products. The products ‘colour chips’ are close-ups of […]
Art Direction: Chris Young Design: Harrison Boyce, Chris Young Production: Chris Young, Harrison Boyce The 2006 MacNeil Bikes catalogue is the catalogue that almost didn’t happen (see my notes below for more on that). I oversaw the art direction, design, production and writing of this catalogue, and turned it around at a record pace. Juggling content coming […]
Art Direction: Chris Young Design: Harrison Boyce Production: Chris Young, Harrison Boyce Oversaw the art direction, design, photography, production and writing of the catalogue, which showcases all the newest product offerings, an overview of the team, tech specs and distributor info. See also MacNeil Bikes 2007 Catalogue and MacNeil Bikes ads. See all projects tagged […]
Art Direction/Design: Chris Young The Pivotal identity came about because of the need to differentiate a new product in the BMX seat (aka ‘saddle’) marketplace. This new concept for affixing a seat and seat post was new, and needed to be defined not just as a new technology, but also as it’s own brand. Invented by Darcy Saccucci and Jay […]
Art Direction and Design: Chris Young A small selection of layouts I designed for Chase BMX Magazine from 2000–2003 (14 issues). Layout descriptions, in order: 4-page JIKK Japanese road-trip article 6-page article about the 2003 Toronto Metro Jam BMX contest. I also wrote the sidebar article about the Square One video premiere that took place on the Saturday night […]
Art Direction/Design: Chris Young Logos for the Metro Jam contest series. I oversaw the entire Metro Jam BMX contest series, from conception to logo(s) creation, doing the ads, website, writing copy and press releases right through to running the actual event. We’d change up the logo and look every couple years to keep the look fresh. The […]
Art Direction and Design: Chris Young Ads for MacNeil Bikes, and the MacNeil/SoBe Pro Team, which appeared in about a dozen magazines worldwide. See also MacNeil Bikes 2007 Catalogue and The MacNeil Video DVD packaging. See all projects tagged with ‘MacNeil Bikes’.
Art Direction: Chris Young Design: Chris Young For this project I designed everything from the ground up. It was the first DVD I’d ever done, so there was lots to learn, particularly when it came to the DVD menus. This was the first DVD in the industry to take advantage of translucent plastic jewel case, so it […]
