Regular Posts Tagged ‘4th Floor Productions’
3rd Jun 2010 | Posted in: Identities 0
Ronin Logo

Art Direction/Design: Chris Young Ronin was a flatland-specific BMX parts company based out of Vancouver. I took on all the art direction and design duties for the Ronin brand from the ground up. I designed the logo, website, ads, and product packaging. Ronin Originals was a spin-off signature series of parts. Shown are the Ronin […]


3rd Jun 2010 | Posted in: Ads 0
Ronin Ads

A selection ads for Ronin, a flatland-specific BMX parts company, featuring their pro team riders and the latest products.


3rd Jun 2010 | Posted in: Blog 0
Ronin Audio Player Illustrations

These illustrations of various audio players, and a mock-up of the product in use was used on the Shelter’s packaging, as well as in print ads. The ‘Shelter’, is a heavy-duty neoprene audio player holder, worn around the waist for use when riding your bike, or being active.


3rd Jun 2010 | Posted in: Packaging 0
Flatland Manifesto Videos Packaging

Art Direction and Design: Chris Young The Flatland Manifesto video series of flatland-specific BMX videos covered riding from all corners of the globe. This video series put out three videos per year, and was distributed worldwide. Shown are the fronts, backs, and covers shown with and without the spine artwork. Box packaging was designed so […]


3rd Jun 2010 | Posted in: Packaging 0
Ronin Shelter Packaging

Art Direction and Design: Chris Young Header card for Ronin’s ‘Shelter’ packaging. The Shelter is a heavy-duty neoprene audio player holder, worn around the waist for use when riding your bike, or other active uses. I created the illustrations that appear on the back to showcase the various audio players the Shelter could hold.   […]


3rd Jun 2010 | Posted in: Packaging 0
Ronin Sprocket Packaging

Art Direction and Design: Chris Young The packaging for Ronin’s sprockets took advantage of their very small gear sizes, and was able to use a CD-ROM jewel box to house the sprockets.   See also Ronin ads, and Shelter packaging. See all projects tagged ‘Ronin’.


3rd Jun 2010 | Posted in: Identities 0
Backlash BMX Logo

Logo for the BacklashBMX.com website. BacklashBMX was a news portal for savvy web surfers looking for the latest news from the BMX world, all brought together in one spot, complete with links back to the original news stories. BacklashBMX was long before blogs and RSS feeds, so while this sounds pretty rudimentary now, at the time it was so far ahead that the BMX industry couldn’t wrap their head around the concept. Advertising sales never really took off, as the site was one of the first in the BMX industry to offer online advertising, and the site eventually was taken off-line.


All work © 2012 Chris Young Design unless noted otherwise. All rights reserved.