Environmental & Signage
Salient Group Terminus Signage
Salient Group Terminus Signage Salient Group Terminus Signage Salient Group Terminus Signage Salient Group Terminus Signage Salient Group Terminus Signage Salient Group Terminus Signage Salient Group Terminus Signage
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Art Direction and Design: Chris Young

Following through with our ‘the end is near’ concept, we carried that message through to terminus’ completion (terminus meaning ‘the end’); ‘the end is near’ became ‘the end is here’. For many people, the terminus building will be remembered as the propped up building that burned down in Gastown almost a decade ago, so, ‘the end is here’ carries several meanings, but if you walk down that part of Water Street today, it’s quite a different place than it was before the fire.

The signage for the residential homes was designed to fill the commercial storefronts of The Salient Group’s terminus buildings on Water Street in Vancouver. With the translucent blue vinyl covering the majority of the windows, flood lights were used at night to shine through from the inside, showcasing both the retail space as well as creating a glowing blue luminance out onto the street. One of the windows was left blank with only a frosted white coating (shown in the second photo, on the left) where a video projection of a fly-through animation of The Salient Group’s Water Street/Gastown renovations would look once completed. You can see that fly-through animation video below.

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Terminus launch event with Pamela Masik.

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Terminus launch event with Pamela Masik. Photos by Marcos Armstrong.

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Terminus launch event with Pamela Masik. Photo by Marcos Armstrong.

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People arrive at the Terminus launch event with Pamela Masik. Photo by Marcos Armstrong.

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People arrive at the Terminus launch event with Pamela Masik. Photo by Marcos Armstrong.

Terminus branded sign with street address that faces onto Water Street in Gastown.

Terminus branded sign with street address that faces onto Water Street in Gastown.

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Signage concepts.

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Signage concepts with the fly-through video playing in the left window.

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Signage concepts.

 

Terminus exterior fly through animation from The Salient Group on Vimeo.
Fly through video by Capsule Designs.

 

See also The Salient Group corporate website, the Terminus brochure, and Bowman Lofts website.
See all projects tagged ‘Salient Group’.

 

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All work © 2012 Chris Young Design unless noted otherwise. All rights reserved.