Digital
The Salient Group Corporate Website
The Salient Group Corporate Website The Salient Group Corporate Website The Salient Group Corporate Website The Salient Group Corporate Website The Salient Group Corporate Website The Salient Group Corporate Website The Salient Group Corporate Website The Salient Group Corporate Website The Salient Group Corporate Website The Salient Group Corporate Website The Salient Group Corporate Website The Salient Group Corporate Website The Salient Group Corporate Website The Salient Group Corporate Website The Salient Group Corporate Website
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Creative Direction: Coercion Design
Art Direction and Design/UX/UI: Chris Young

This project consisted of a complete redesign of The Salient Group’s corporate website. The company had grown, and wanted to present a more accurate representation of what the company had grown into. They also wanted to augment their news section, get their entire company’s press and media coverage online, and provide more information to buyers on both their residential and commercial projects.

One of the construction images of the Terminus building in Gastown graced the front page of the website – Salient didn't shy away from showing the construction side of their heritage buildings.

One of the construction images of the Terminus building in Gastown graced the front page of the website – Salient didn’t shy away from showing the construction side of their heritage buildings.

I designed the original website for The Salient Group a couple years prior, but it was limited by what little content they had at the time. In the two years between websites many projects were completed and more were in the works.

We took advantage of social media channels including Facebook, Twitter and flickr to tell Salient’s stories. We collaborated with cause+effect to create an HTML email newsletter that was deployed in conjunction with the new website to deliver highly-tailored information and promote blog content that was relevant to Salient’s community members.

You can learn more about this project on my blog > What I’ve been working on: Salient Group website.

You can view The Salient Group website here. (note: changes have been made to the website since my original design)

 

See also the Bowman Lofts website, Paris Block website, and Terminus brochure.
See all projects tagged ‘Salient Group’.

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