Digital
Reimer Alliance Website
Reimer Alliance Website Reimer Alliance Website Reimer Alliance Website Reimer Alliance Website Reimer Alliance Website Reimer Alliance Website Reimer Alliance Website Reimer Alliance Website Reimer Alliance Website
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Creative Direction: Tugboat Group
Art Direction/Design/UX/UI: Tugboat Group/Chris Young

Reimer Alliance International is the world leader in volumetric mixing technology, starting over 40 years ago to solve the problems associated with remote location concrete delivery. The client wanted a fresh and bold new look for their expanding product line. The website was designed to tightly integrate with new print collateral, and designed/produced quickly to meet a trade show deadline.

 

The navigation has a rollover state so users can preview the different models to help them drill down where to go.

The navigation has a rollover state so users can preview the different models to help them drill down where to go.

To give credit where credit is due, I took over this job when a good amount of the underlying design was already put into place. The job was handed over to me to ‘brush up the GUI a bit’, which ended up being a redesign of a decent amount of the website, including the front page, models page (and navigation rollover treatment) and the At Work sections.

 

Reimer Alliance website

The Reimer front page offers quick access to videos and solutions, as well as an anatomy of how the mixers work.

The Reimer Alliance corporate website's front page puts the video(s) front and centre to best describe their mixers capabilities. The user can choose to start with a shorter intro video, or view a longer, more in-depth video.

The Reimer Alliance corporate website’s front page puts the video(s) front and centre to best describe their mixers capabilities. The user can choose to start with a shorter intro video, or view a longer, more in-depth video.

Reimer Alliance website

Closer details of the split video selector with rollovers: on the left is the shorter introduction video, and on the left is a 13 minute feature video that takes an in-depth look at the mixers applications and advantages.

Reimer Alliance website

As a large international company, it was important that users have easy access to local websites and distributors.

Reimer Alliance website

The Models (product) page offers up easy to find information about all the different models in their range, with clear breakdowns of technical specifications in an easy to read table.

Reimer Alliance website

The Reimer at Work page put a focus on different applications that the Reimer mixers could be used.

Reimer Alliance website

Example of one of the Reimer at Work pages where it explains on of the main advantages of the Reimer Mixers; continuous pours. Showing different examples of large project case studies with the mixers in-progress via photos and video.

See also the Reimer Alliance print collateral.

 

Work completed while employed as a Senior Graphic Designer at Tugboat Group.

All work copyright Tugboat Group and their respective owners.

 

Posted in: Digital, Portfolio, Websites
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All work © 2012 Chris Young Design unless noted otherwise. All rights reserved.