Packaging
MacNeil Bikes ‘San to Van’ DVD Packaging
MacNeil Bikes ‘San to Van’ DVD Packaging MacNeil Bikes ‘San to Van’ DVD Packaging MacNeil Bikes ‘San to Van’ DVD Packaging MacNeil Bikes ‘San to Van’ DVD Packaging MacNeil Bikes ‘San to Van’ DVD Packaging
Click large image above for a full-size, un-cropped view of images.
Art Direction: Chris Young
Design: Harrison Boyce

‘San to Van’ is a road-trip video following the MacNeil Bikes pro team’s tour from San Diego, CA to Vancouver, BC. With injuries plaguing most of the team during the trip, and members flying in and out at different points, this video showcases the fun, friendship, and frustration that happens at they travel north up the I-5 freeway with scheduled stops and demos along the way.

In addition to the overseeing the production of the video, case artwork, titling/menus, I also wrote the copy for the DVD jewel box, website, catalogues and any other collateral for promotions. The video was released just as reality TV had really broken through into the mainstream, so I came up with the tag-line “Reality TV that doesn’t suck“, which appears on the 2007 print catalogue/poster and website.

You can see the extended version of the trailer for the video below, and the intro titling sequence here [update: link is no longer active]:

 

MacNeil Bikes ‘San To Van’ Extended Trailer from Chris Young on Vimeo.

Edited by Andrew McMullen.
Approximate run-time 42 min. (2006)

 

See also MacNeil Bikes 2007 Catalogue and MacNeil Bikes ads.
See all projects tagged with ‘MacNeil Bikes’.

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All work © 2012 Chris Young Design unless noted otherwise. All rights reserved.