Packaging
MacNeil Bikes Hubs Packaging
MacNeil Bikes Hubs Packaging MacNeil Bikes Hubs Packaging
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Art Direction: Chris Young
Design
: Harrison Boyce

MacNeil Bikes has always taken pride in pushing the boundaries of design in BMX, and we wanted to do something different than just putting the hubs in a standard box. We found a scored transparent plastic substrate that was flexible enough to score/fold, yet hold up to the weight of the product when stacked. With the angled scoring on the substrate, we had to print the graphics on the flat side, which worked out quite well. I oversaw the design and production process for the packaging of the hubs.

Shown are the empty hub boxes, and with the hubs in the box as they would be shipped.


See also MacNeil Bikes 2007 Catalogue and MacNeil Bikes ads.
See all projects tagged with ‘MacNeil Bikes’.

Posted in: Packaging
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All work © 2012 Chris Young Design unless noted otherwise. All rights reserved.