Creative Direction: Tugboat Group
Art Direction/Design: Chris Young
This buyer’s guide for Jind Fruit Co. tightly incorporates their sub-brand visual elements, really cementing the company’s ‘What Summer Tastes Like‘ tagline to the look and feel of all their promotional materials from the website through to the packaging and print collateral. In a very short time, Jind Fruit Co. has become the largest independent fruit grower in BC’s interior, including its Summer Nights™ Cherries, Summer Love™ Peaches, Summer Fling™ Select Fruit (nectarines, apricots, Italian prune plums and grapes) and Summer Breeze™ Apples.
The 16-page buyer’s guide is sent to produce purchasers both Canada-wide and beyond. It contains all the vital information a buyer will need when making their purchasing decision such as produce quality descriptions, availability range, shipping configuration (bulk/clamshell), box dimensions, weight, pallet configuration and sizing.
A custom-made bamboo binder was designed to stand out on the produce purchaser’s shelf, allowing the purchaser to update their resource binder as updated guides come in.
Jind Fruit Co. is a third-generation independent fruit grower in Osoyoos, BC. A spring 2011 re-launch of the reinvigorated brand started Tugboat Group‘s involvement with this innovative brand.
Work completed while employed as a Senior Graphic Designer at Tugboat Group.
All work copyright Tugboat Group, Jind Fruit Co., and their respective owners. You can view Tugboat Group’s portfolio post for the Jind Fruit Co.’s Buyer Guide here.