Art Direction/Design: Chris Young
Jamieson-Hilts Insurance Brokers of Woodstock, Ontario were looking to update their aging identity including a complete overhaul of all their collateral, ads, storefront signage and website. Jamieson-Hilts is a well respected company with it’s roots going all the way back to 1865. The operation has always been a family business with the owners taking over from their parents a few years ago. They are forward thinkers and took the opportunity to do evaluate current and future opportunities. The company has been around for a long time and their goal is to change with the times and keep the company current and relevant to today’s consumers.
The redesign was a balancing act; they wanted to be sure that the redesign wouldn’t alienate their loyal and established customer base, yet would be modern enough to resonate with younger client prospects. Commercial Insurance is a large part of their business, so they wanted to ensure their modern look would also be strong enough to stand up to the large, corporate insurance brokers in the competitive Southern Ontario market.
Jamieson-Hilts is looking forward to an office redesign that takes cues from the new look next Spring.
See also the Jamieson-Hilts Insurance website.