Creative Direction: Tugboat Group
Art Direction/Design: Tugboat Group/Chris Young
Reimer Alliance International is the world leader in volumetric mixing technology, starting over 40 years ago to solve the problems associated with remote location concrete delivery. The client wanted a fresh and bold new look for their expanding product line. The website was designed to tightly integrate with new print collateral, and designed/produced quickly to meet a trade show deadline.
To give credit where credit is due, I took over this job when a good amount of the underlying design was already put into place. The job was handed over to me to ‘brush up the GUI a bit’, which ended up being a redesign of a decent amount of the website, including the front page, models page (and rollover treatment) and the At Work sections.
Visit the Reimer Alliance website here.
See also the Reimer Alliance print collateral.
