Creative Direction: Tugboat Group
Art Direction/Design: Chris Young
This publication was produced for Forestry Innovation Investment (FII), a provincial agency that promotes British Columbia’s forest practices and products around the world. FII is a provincial crown corporation set up by the British Columbia government in 2003 to support an environmentally sustainable and prosperous forest economy in British Columbia.
FII was pleased with the Wood Fibre Opportunities booklet, and had us design their next major project – a 60-page book highlighting investment in British Columbia forestry to an international audience. The book uses the first project as a starting point for design, keeping in mind the more text-heavy informative content of the book.
The book was designed in four languages – English, Chinese, Korean and Japanese. I designed, laid out, and typeset all but the Chinese book in-house in a relatively tight time-frame. The final book layout were proofed by translation teams to ensure accuracy before the documents were printed in Asia.
See also the FII Wood Fibre Opportunities booklet.














