Cre­at­ive Dir­ec­tion: Coer­cion Design
Art Dir­ec­tion and Design: Chris Young

Project con­sisted of a com­plete redesign of The Salient Group’s cor­por­ate website. The company had grown, and wanted to present a more accur­ate rep­res­ent­a­tion of what the company had grown into. They also wanted to augment their news section, get their entire company’s press and media cov­er­age online, and provide more inform­a­tion to buyers on both their res­id­en­tial and com­mer­cial projects.

I designed the ori­ginal website for The Salient Group a couple years prior, but it was limited by what little content they had at the time. In the two years between web­sites many pro­jects were com­pleted and more were in the works.

We took advant­age of all the new social media tools includ­ing Face­book, Twitter and flickr. An HTML email news­let­ter was also deployed in con­junc­tion with the new website to deliver highly-tailored inform­a­tion and promote blog content.

You can learn more about this project on my blog > What I’ve been working on: Salient Group website.

You can view The Salient Group website here (http://www NULL.thesa­li­ent­group NULL.com). (note: changes have been made to the website since my ori­ginal design)

See also the Bowman Lofts website, Paris Block website, and Ter­minus bro­chure.
See all pro­jects tagged ‘Salient Group’.

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