Creative Direction: Coercion Design
Art Direction and Design: Chris Young
Project consisted of a complete redesign of The Salient Group’s corporate website. The company had grown, and wanted to present a more accurate representation of what the company had grown into. They also wanted to augment their news section, get their entire company’s press and media coverage online, and provide more information to buyers on both their residential and commercial projects.
I designed the original website for The Salient Group a couple years prior, but it was limited by what little content they had at the time. In the two years between websites many projects were completed and more were in the works.
We took advantage of all the new social media tools including Facebook, Twitter and flickr. An HTML email newsletter was also deployed in conjunction with the new website to deliver highly-tailored information and promote blog content.
You can learn more about this project on my blog > What I’ve been working on: Salient Group website.
You can view The Salient Group website here. (note: changes have been made to the website since my original design)
See also the Bowman Lofts website, Paris Block website, and Terminus brochure.
See all projects tagged ‘Salient Group’.
