Art Dir­ec­tion: Chris Young
Design: Har­rison Boyce, Chris Young
Pro­duc­tion: Chris Young, Har­rison Boyce

The 2006 MacNeil Bikes cata­logue is the cata­logue that almost didn’t happen (see my notes below for more on that). I oversaw the art dir­ec­tion, design, pro­duc­tion and writing of this cata­logue, and turned it around at a record pace. Jug­gling content coming in from 3 dif­fer­ent con­tin­ents, and turning a 36-page cata­logue over a weekend made for some hectic times, but you’d never really know it by looking at the cata­logue. The cata­logue show­cases all the newest product offer­ings, an over­view of the team, tech specs and dis­trib­utor info.

Side notes about this cata­logue: The entire was pulled together in about four days by three people working on three dif­fer­ent con­tin­ents – one person in Taiwan, one person (on vaca­tion) in Hawaii, and I was working as the hub in Van­couver. I stayed up for those four days straight, jug­gling the timezone offsets of my two other con­trib­ut­ors, putting my head down on the key­board and resting my eyes for a few minutes when I could. The products were late coming out of the pro­to­typ­ing factory in Taiwan, so a photo studio was rented in Taipei, where the products were shot, then uploaded to our FTP server, where I’d pull them down and colour-correct products I’d never seen before and went by dir­ec­tions such as “make it redder” and “the teal isn’t teal enough”. Several hours of text and video-chats were logged through­out the pro­duc­tion of the cata­logue. As you might imagine, watch­ing some­body sleep during a video-chat is not very inter­est­ing, espe­cially when you’re scream­ing at them and sending repeated inter­na­tional texts to wake up because the cata­logue really, really needs to go to the printer ASAP. After it was fin­ished, the printer had less than 36 hours to turn it around, drop­ping off the final pieces at my house within 30 minutes of the crew that was driving them, and the trade show booth down to Las Vegas. I slept for two days straight after it was done, then jumped on a plane to meet the crew in Las Vegas, where, you guessed it, I stayed up for another four days straight.

See also MacNeil Bikes 2007 Cata­logue and MacNeil Bikes ads.
See all pro­jects tagged with ‘MacNeil Bikes’.

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