Art Direction: Coercion Design
Design: Chris Young
One of western Canada’s largest real estate developers, Intracorp was looking to refresh it’s logo for a better online presentation. It’s original logo, which is still in use on printed collateral and most other uses just doesn’t translate well to the screen because of the chamfered rule element that appears under the logo – it just doesn’t hold up, especially at small sizes.
We were also in the process of writing the Intracorp branding standards guide, and I was already going to be redesigning Intracorp’s corporate website in the coming months, and knew there was no better time to handle this logo update and implement it on the new website. As simple as a logo update can appear, there were hours of work behind the scenes ensuring brand consistency.
You can see the new refreshed logo in the presentation above, as well as the original logo.
See also Intracorp Corporate website, and Intracorp Customer Service vehicle graphics.
See all projects tagged ‘Intracorp’.
