Art Direction: Sheldan Wood Creative
Design: Chris Young

MP3 audio player package design for an upstart electronics company, Ice Audio. The client came to us with nothing more than the prototype audio player, requiring a clamshell design and wanted a couple different versions – a lighter and darker version of the packaging to be designed. The Ice Audio line of audio players was carried at Best Buy and Future Shop in Canada. Unfortunately I never received any of the actual samples, but I did see them in Best Buy about 6 months after all the design work was done.

Shown are the final design in white (front + back), in black (front + back), the audio player, and some workup on the clamshell concept.

See also Ice Audio MP3 Player Packaging Illustrations.