Art Direction and Design: Chris Young
Dandelion KIDS already had an established website and online store, but really wanted to expand their personality online and really show off who they are as a company. They also wanted to explain a little more about new products, and highlight a few of their favourites to give them the amount of attention they deserve. The best way to do all they were looking to do was to build them a blog where they can maintain it themselves, (where I help them with more of the graphically difficult posts). In addition to all this, it also give them a place to talk about some of their other in-store, community building programs they offer, such as their Wednesday Morning Story Time and in-house Breast Feeding Workshops.
Their blog has been very well received, with stories often linked to and from other high profile blogs such as VancouverIsAwesome.com and yoyomama.ca, bringing them traffic and interest they would not have seen without spending thousands of dollars on advertising.
The blog has been integrated into their Facebook page and Twitter as well, allowing them to very quickly and easily share information with their customer base, and very active mommy blogging/tweeting community. Special promotions such as their ‘TwitterTuesdays’ have really taken off as well.
Dandelion KIDS also asked me to guest blog on ‘general interest’ stories since I spend some much time online, and am plugged into other interests that could help bring another angle to their blog, reducing the hard sell/products features they are better with.
You can see the Dandelion KIDS blog here.
See also Dandelion KIDS ads, and Dandelion KIDS Storefront Signage.
