Art Director: Chris Young
Designer: Chris Young
CityTV was looking for a designer that could handle the entire print campaign for the new station opening in Vancouver, as they were already behind when I was brought in. They were not just relieved to find somebody that could handle everything – they were even more relieve to find somebody that understood the Chum culture and was looking for a bit of that ‘street edge’ that City has been delivering for years in Toronto. Being from back east, I was raised on the street-level culture of CityTV and knew exactly what they were looking for.
I got straight to work, arranging a high-end fashion photographer to add an edge to the photos that was going to be needed, started designing the collateral to meet up within City’s brand guidelines, arranged the printing, and managed the job from beginning to end.
The Sales Kit and other collateral were all delivered on time, and the client was ecstatic with the final piece.
In addition to the client being very pleased, the CityTV Sales Kit won the May 2002 Hemlock Printers Job of the month award. Click here to see what Hemlock Printers had to say about the job.
