Art Direction/Design: Chris Young

Logo for the BacklashBMX.com website. BacklashBMX was a news portal for savvy web surfers looking for the latest news from the BMX world, all brought together in one spot, complete with links back to the original news stories. BacklashBMX was long before blogs and RSS feeds, so while this sounds pretty rudimentary now, at the time it was so far ahead that the BMX industry couldn’t wrap their head around the concept. Advertising sales never really took off, as the site was one of the first in the BMX industry to offer online advertising, and the site eventually was taken off-line.

Shown are the BacklashBMX.com logo on white, logo on the dark colour, and a screen-shot of website.

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