Creative Direction: Coercion Design Art Direction and Design: Chris Young Project consisted of a complete redesign of The Salient Group’s corporate website. The company had grown, and wanted to present a more accurate representation of what the company had grown into. They also wanted to augment their news section, get their entire company’s press and media coverage […]
Creative Direction: Coercion Design Art Direction/Design: Chris Young Brochure for Qualex-Landmark’s Luxe development in Burnaby, BC. Took advantage of matte and gloss varnishes on the cover to create a rich look using a pattern applied across the project’s collateral, opening up into a vibrant presentation of the twin-tower project. Brochure highlights the neighbourhood and building features across this 16-page […]
Art Direction: Coercion Design Design: Chris Young The presentation folder was designed to hold a large amount of customized documentation in it’s deep gusseted pocket. The Townline corporate brochure, and a wiro-bound overview of Townline projects were also included for investor presentations. The cover featured a blind-emboss logo, opening to a large photo inside which was split across the fold. Two […]
Art Direction: Coercion Design Design: Chris Young The corporate brochure defined the company. It included an introductory letter from the company president, and a timeline of the company’s milestones in a graphic 3-page spread. The final page explains the company’s environmental commitment, a program they call ‘Down to Earth’. Designed with a back pocket for project-specific information packs, including die-cut […]
Creative Direction: Coercion Design Art Direction and Design: Chris Young Intracorp’s corporate website was starting to show it’s age, it had been more than six or seven years since it’s original launch. They were looking for a clean, slick, and much more content-rich site than their old one. They wanted to really showcase their history and […]
Art Direction: Champion Sportswear/Stormtech Design/Production: Chris Young The spring 2005 catalogue for Champion Sportswear is a 90-page, spiro-bound document showcasing all of Champion’s latest gear. Shown are the cover, and some of the category spreads to the various sections (mens, womens, youth, etc.) and some of the product pages. See also the 2003 Stormtech catalogue and the […]
Art Direction: Coercion Design Design: Chris Young Oversized brochure for Mosaic Homes’ Stories development of town-homes located just off Commercial Drive in East Vancouver. The brochure was closely tied in with the look and feel of the website and other collateral material. See also Mosaic Stories ads. See all projects tagged ‘Real Estate Marketing’.
Creative Direction: Coercion Design Art Direction and Design: Chris Young Website for The Salient Group’s heritage loft-conversion residential/commercial development on Beatty Street in Vancouver’s Crosstown area. This was a small site to showcase the features of this heritage loft conversion, the neighbourhood, floorplans and a gallery of the area. As with all Salient projects, a dominant colour is used […]
Art Direction/Design: Chris Young Lancaster Mall in Saint John, New Brunswick under went a $13-million floor-to-ceiling face-lift, and was looking to shed it’s aging logo along with the mall’s tired appearance. Their marketing team was looking for something fresh that would resonance with the younger generation on Saint John’s west side, without alienating it’s established customer base that […]
Art Direction and Design: Chris Young Website for Lancaster Mall in Saint John, New Brunswick. The entire mall identity was updated from the ground up. You can learn more about the mall’s identity refresh here. The website was built in WordPress to meet the mall’s modest budget and so that the mall staff could continue […]
